SENIOR DESIGN MANAGER // Agnes & Dora // 2017–2019
Worked with the marketing team to effectively develop and deliver design strategies and compelling designed experiences for brand, product, packaging, retail, and campaigns that have strategic business value. Drove the delivery of effective design thinking and innovation for company-wide communication for new opportunities and products.
Improved user experience for representatives and customers to exceed monthly and yearly goals.
Developed a community magazine for representatives to encourage sales and marketing.
Formulated and executed HQ-to-rep and rep-to-customer marketing campaign.
DESIGNER/UI DESIGNER // Young Living // 2015–2017
Led the creation and evolution of marketing collateral for print, online, and packaging that support our brand identity, and create a better online retail experience.
Consistently met customer and member needs by designing refined layouts, graphical elements, and high fidelity prototypes without requiring a high level of review.
Strategically trained cross-department in streaming production process and organization.
Directed design changes for a more cohesive and user friendly web presence.
SENIOR DESIGNER // AutoNetTV Media // 2012–2015
Created compelling UI designs for websites and apps, as well as style direction for video and animation productions for clients in the automotive industry. Delivered wireframes, UX flows, mockups, design specifications, and final assets. Created templates and design guidelines for video production pieces, marketing, and sales support materials.
Created and managed templates and design guidelines for marketing and sales teams.
Participated and contributed in the award-winning redesign of NAPA Service Assistant app and marketing materials.
SENIOR DESIGNER // Utah Media Group // 2012–2013
Executed major brand design projects, strategies, and innovations through planning, organizing, and implementing consistent design principles and processes to ensure that the design, strategy and production goals are met.
Delivered visual support for all events, including marketing tools, publication, and design while ensuring design assets are developed and delivered with quality, value, and on-time.
Creatively designed layout for IN Magazine, Spaces and other publications.
Originated brand campaigns and rebranded events, including Salt Lake Parade of Homes.
GRAPHIC DESIGNER // LIME Marketing // 2010–2012
Drove identity and brand development -— including print, web, iOS app design and UX/UI. Led design efforts within a category to create original graphic concepts and designs that appropriately reflect design ethos and lead the industry.
Collaborated with high-profile clients, including Orca Health, Dog the Bounty Hunter and REAL Salt Lake.
Partnered with product development teams to ensure that all work is consistently executed at the highest caliber.
GRAPHIC DESIGNER // Utah Media Group // 2008–2010
Provided collateral and branding in an agency-like setting. Collaborated on visual support for events.
Designed layouts for various publications, including Wasatch Woman magazine and Hometown Values.
Successfully rebranded the Love Your Body women-only 5k/10k.
OFFICE COORDINATOR + DESIGNER
Office of Undergraduate Research at Weber State // 2004–2008
Tracked students and student account in the Undergraduate Research Program. Coordinated and assisted with the annual Spring Research Symposium, including branding. Create office promotional materials.
Weber State Museum of Natural History // Summer 2007
Developed branding standards for the Museum, along with collateral and exhibit design. Implemented by younger design class groups.
DIGITAL MEDIA LAB ASSISTANT
Kimball Visual Arts Center at Weber State // 2006–2007
Assisted students using Adobe software. Printed student projects on professional color ink jet printers, including roll printers
BFA, Graphic Design
Weber State University
Branding + Identity
Copywriting + Editing
Typography + Color
Leadership + Mentorship
Strategy + Planning